Perfect Pop

Pop Secret needed a website to promote their Perfect Pop app - the app that entertains you while making sure your popcorn pops right every time. 

THE CHALLENGE
Make the site as engaging and entertaining as the app. Entice, excite and ultimately drive downloads.

What better way to tell the story of Perfect Pop than to create a site that literally popped popcorn as you scroll?

While the phone remained in place, the popcorn and content scrolled past, the background subtly changed color and the screens within the phone animated.

All screens are not created equal, which is why we created a mobile version that functioned differently but told the same great story.